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  • American Family Insurance Corporate Office and Madison Headquarters

American Family Insurance Corporate Office and Madison Headquarters 

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American Family Insurance corporate office and National Headquarters are located in Madison, Wisconsin. American Family operates through a mutual-company structure that includes several insurance companies and brands. This page provides the current headquarters address, corporate and Customer Care numbers, leadership and ownership information, group-company distinctions, and guidance for claims, roadside assistance, billing, payments, life insurance, policy complaints, privacy requests, and escalation.

American Family Insurance Corporate Office and Headquarters

The 6000 American Parkway campus is American Family Insurance’s National Headquarters. It supports executive leadership, underwriting, claims, finance, investments, legal, compliance, technology, Human Resources, communications, marketing, product development, and other corporate functions.

The headquarters is not an ordinary local agency, public claim-adjustment counter, auto repair center, roadside dispatch office, policy-payment window, walk-in refund office, or universal document drop-off location.

The 1-608-249-2111 number is the corporate and administrative telephone number. Most policyholders should begin with their agent, My Account, the MyAmFam app, or the Care Center at 1-800-692-6326.

American Family Insurance corporate office and Madison headquarters phone number
American Family Insurance is headquartered at 6000 American Parkway in Madison, Wisconsin. The corporate administrative phone number is 1-608-249-2111.

American Family Corporate Phone Versus Customer Care

American Family publishes different numbers for corporate administration and customer transactions:

The corporate number is not the best first contact for:

  • Reporting a new insurance claim
  • Checking an existing claim
  • Requesting roadside assistance
  • Making a premium payment
  • Adding or removing a vehicle
  • Changing an address or driver
  • Canceling a policy
  • Obtaining an insurance card
  • Changing coverage or deductibles
  • Reporting the death of a life-insurance policyholder
  • Disputing a claim estimate or settlement

American Family Customer Care Hours

Customers may call 1-800-692-6326 at any time. Claims and automated telephone-payment functions are available 24 hours a day.

Current published live-representative hours include:

  • My Account and pay-by-phone assistance: Monday–Friday, 7:00 a.m.–10:00 p.m. Central Time; Saturday, 8:00 a.m.–8:00 p.m.; Sunday, noon–8:00 p.m.
  • Insurance quotes: Monday–Friday, 7:00 a.m.–8:00 p.m.; Saturday, 8:00 a.m.–8:00 p.m.
  • Vehicle changes, billing and general service: Monday–Friday, 7:00 a.m.–8:00 p.m.; Saturday, 8:00 a.m.–8:00 p.m.

Hours can change during holidays, severe-weather events, system interruptions, and periods of unusually high claim volume. Check the official American Family Contact Us page for current availability.

American Family Insurance Mailing Address

American Family publishes the following address for general correspondence:

American Family Insurance
6000 American Parkway
Madison, WI 53783

This is also the National Headquarters address. It should not automatically be used for:

  • Premium payments
  • Claim photographs or estimates
  • Medical bills
  • Life-insurance death certificates
  • Legal service
  • Appeals or regulator filings
  • Documents for an American Family affiliate

Use the address shown on the current bill, policy, claim letter, form, insurer notice, or official online instructions when it differs.

American Family Insurance Payment Addresses

American Family uses different premium-payment addresses based on the state and billing system. Current official payment instructions include separate processing addresses in Phoenix, Detroit, and Newark.

Before mailing a payment:

  • Use the payment address printed on the current bill.
  • Include the required payment coupon.
  • Write the policy or billing-account number as instructed.
  • Do not mail cash.
  • Keep proof of mailing and payment.
  • Confirm that the payment posted before the due date or grace period expires.

Sending a premium to the corporate address rather than the correct payment-processing address may delay posting.

American Family Insurance Ownership and Mutual Structure

American Family Insurance operates through a mutual-company structure rather than as a publicly traded stock company.

The ultimate corporate organization is American Family Insurance Mutual Holding Company. Its flagship insurance operation is American Family Mutual Insurance Company, S.I.

A mutual structure generally means the organization is held for the benefit of eligible policyholder members rather than outside public shareholders. American Family does not have a public stock ticker.

American Family Insurance Companies and Brands

The American Family enterprise includes multiple legal insurance companies and operating groups. Current principal groups include:

  • American Family Mutual Insurance Company, S.I. and subsidiaries
  • American Family Connect Property and Casualty Insurance Company and subsidiaries
  • Homesite Group Incorporated and subsidiaries
  • Main Street America Group and subsidiaries

Specific underwriting companies include American Family Mutual Insurance Company, S.I., American Family Insurance Company, American Family Life Insurance Company, American Standard Insurance Company of Wisconsin, American Standard Insurance Company of Ohio, Midvale Indemnity Company, American Family Connect companies, Homesite companies, and Main Street America companies.

The exact insurer matters because each legal company is responsible for its own policies and claims. Review the declarations page, insurance card, billing statement, claim letter, or legal notice to identify the company that issued the policy.

CONNECT, Costco Insurance and Homesite Distinctions

Some policies sold under an American Family name or partnership are administered through separate systems.

American Family Connect and Costco insurance

Policies obtained through the Costco insurance partnership may be underwritten by American Family Connect, Midvale, or Homesite companies and may use separate Customer Service, roadside, claims, billing, and mailing contacts.

Use the telephone number on the policy documents or the dedicated Costco insurance website rather than assuming that every AmFam policy uses 1-800-692-6326.

Homesite

Homesite provides direct and partner-distributed property insurance through several affiliated insurers. A Homesite policyholder should use the Homesite contact information printed on the policy and account rather than contacting a traditional American Family agency unless instructed.

Main Street America

Main Street America historically offered personal, commercial, and bond products through independent agents. American Family has been reducing or exiting portions of that business. Customers should rely on current renewal, nonrenewal, servicing, and claim correspondence rather than older product descriptions.

The General

The General is no longer part of American Family Insurance. American Family sold The General to Sentry Insurance at the end of 2024. The General’s policyholders should use The General’s own service and claims system.

American Family Leadership

  • Bill Westrate: Chair and Chief Executive Officer
  • Telisa Yancy: Enterprise President
  • Troy Van Beek: Chief Financial Officer and Treasurer
  • Sherina Smith: Chief Marketing Officer

Executive positions may change. Review American Family’s official corporate information and current newsroom releases before relying on a leadership name for formal correspondence.

American Family History and Current Operations

American Family began in 1927 as Farmers Mutual Automobile Insurance Company and initially focused on automobile coverage for farmers. The company later adopted the American Family name and expanded into additional personal, commercial, life, farm, and specialty insurance products.

The American Family enterprise now operates through affiliated companies and partnerships across the United States. Traditional American Family-branded products are sold primarily through exclusive agency owners in 19 states, while affiliated companies and partnerships provide broader national reach.

Current products may include:

  • Auto insurance
  • Homeowners insurance
  • Renters and condominium insurance
  • Life insurance
  • Business and commercial insurance
  • Farm and ranch insurance
  • Umbrella insurance
  • Motorcycle, boat, recreational vehicle, and specialty coverage

Availability, underwriting company, pricing, discounts, and policy forms vary by state, brand, purchase method, and customer circumstances.

How to Contact an American Family Agent

An American Family agent should generally be the first contact for:

  • Coverage reviews
  • Adding or removing vehicles or drivers
  • Address changes
  • Deductible changes
  • Questions about premium increases
  • Discounts and policy bundling
  • Renewal or nonrenewal notices
  • Policy cancellation requests
  • Local service concerns

Agent contact information appears in My Account and on many policy documents.

How to Cancel an American Family Insurance Policy

Cancellation procedures can vary by policy, state, effective date, insurer, and reason for cancellation.

  1. Contact the agent or Care Center.
  2. Identify the exact policy to be canceled.
  3. Request the desired cancellation date.
  4. Ask whether a signed request or other documentation is required.
  5. Confirm whether a premium or refund remains due.
  6. Request written cancellation confirmation.
  7. Check later statements for additional drafts or credits.

Do not rely solely on stopping an automatic payment. A blocked payment may not cancel the underlying insurance contract and could lead to a lapse or unpaid balance.

Do not cancel existing auto, home, life, business, or other required coverage until replacement coverage is effective when continuous insurance is needed.

How to File an American Family Insurance Claim

American Family allows customers to file claims through:

Claims telephone support is available 24 hours a day.

Before reporting a claim, gather:

  • Policy number when available
  • Date, time, and location of the event
  • Description of what happened
  • Names and contact details for the people involved
  • Other insurance information
  • Police, fire, or incident-report information
  • Photographs or video
  • Information about immediate repairs or emergency expenses

Auto Insurance Claims

After an automobile accident:

  1. Move to safety when possible.
  2. Call emergency services when injuries, danger, or required reporting are involved.
  3. Exchange contact and insurance information.
  4. Photograph the vehicles, road, and visible damage.
  5. Obtain witness and police-report information.
  6. Report the claim through the app, website, agent, or claims number.
  7. Keep towing, rental, repair, medical, and transportation records.

Do not admit legal liability at the scene or sign a release you do not understand. Cooperate with lawful reporting requirements and provide accurate factual information.

Home and Property Claims

For a homeowners, renters, condominium, farm, or business-property loss:

  • Protect people from immediate danger.
  • Contact emergency services when appropriate.
  • Take reasonable steps to prevent additional damage.
  • Photograph the condition before permanent repairs.
  • Keep damaged property when safe and practical.
  • Save temporary-repair and additional-living-expense receipts.
  • Prepare an inventory of damaged or missing items.
  • Ask the adjuster before discarding major evidence.

Do not begin extensive permanent repairs before the insurer has had a reasonable opportunity to inspect unless immediate action is necessary for safety or to prevent additional damage.

Storm and Catastrophe Claims

American Family customers may report storm damage by calling 1-800-692-6326, filing online, or using the MyAmFam app. The company also publishes the option to text STORM to 26326 to receive a claim-filing link.

After a major storm:

  • Watch for unsafe structures, electrical hazards, gas leaks, floodwater, and downed lines.
  • Use licensed and insured contractors.
  • Avoid contractors demanding full payment before work begins.
  • Do not sign an assignment, direction-to-pay agreement, or repair contract without understanding it.
  • Keep all estimates, invoices, photographs, and claim communications.

Business Insurance Claims

Business-policy claims may be reported online, through the MyAmFam app, through the agent, or by calling 1-800-692-6326.

A business should preserve:

  • Incident and loss details
  • Property and inventory records
  • Sales and financial records
  • Employee and witness information
  • Photographs and security video
  • Emergency and mitigation invoices
  • Business-interruption records
  • Correspondence from customers, vendors, or government agencies

Business-interruption, liability, cyber, employment, and workers’ compensation matters may have separate reporting and documentation requirements.

American Family Life Insurance Claims

Life-insurance claims are administered by American Family Life Insurance Company and require different information from an auto or property claim.

Before reporting a death, gather:

  • Insured person’s full name
  • Date of birth
  • State of residence
  • Date and state of death
  • Policy number when available
  • Beneficiary contact information
  • Certified death certificate when requested

Submit death certificates, beneficiary records, tax information, and banking instructions only through the secure method supplied by American Family.

Life Insurance Policy Forms and Documents

American Family currently publishes the following route for completed life-insurance forms:

Confirm that the form is current, complete, signed by the required person, and appropriate for the policy before sending it.

Do not submit Social Security numbers, medical records, beneficiary information, or banking details through an unverified email address or public comment.

American Family Roadside Assistance

American Family-brand customers with applicable emergency roadside coverage may request help:

Roadside benefits, limits, provider networks, and customer costs depend on the policy and insurer. Fuel, replacement parts, tires, keys, or repairs may not be included even when the service call is covered.

For an accident, injury, fire, dangerous traffic location, or other emergency, contact emergency services first.

How to Escalate an American Family Claim Complaint

  1. Contact the assigned adjuster: Provide the claim number and identify the unresolved question.
  2. Request a written explanation: Ask for the policy language, estimate, valuation, or reason supporting the decision.
  3. Ask for supervisory review: Request the adjuster’s supervisor or claims manager.
  4. Call claims support: Use 1-800-692-6326.
  5. Contact the agent: The agent may help identify the correct company or department but may not control the claim decision.
  6. Submit a documented complaint: Include a factual timeline, prior contacts, supporting records, and the requested outcome.
  7. Preserve deadlines: A complaint does not necessarily extend a lawsuit, appraisal, proof-of-loss, appeal, or regulator deadline.
  8. Contact the state insurance department: Use the regulator with jurisdiction over the policy or claim when the company does not resolve the concern.

Do not send multiple unredacted copies of the same sensitive documents to unrelated departments. Ask which secure submission method is authorized.

Premium, Renewal and Nonrenewal Complaints

A premium increase, renewal restriction, deductible change, coverage reduction, or nonrenewal may result from statewide rate changes, property characteristics, driving records, claim history, catastrophe exposure, inflation, underwriting guidelines, or changes in discounts.

Ask the agent or Care Center for:

  • A current declarations page
  • An explanation of the premium change
  • Discounts added or removed
  • Changes in coverage or deductibles
  • The effective date of the change
  • The reason stated for a nonrenewal
  • Available coverage alternatives

Compare policies carefully. A lower premium can reflect reduced limits, higher deductibles, fewer endorsements, or different exclusions.

How to File an Outside Insurance Complaint

Insurance is primarily regulated by the state where the policy was issued or where the insurer and transaction are subject to jurisdiction.

Before filing a regulatory complaint:

  • Identify the full legal underwriting company.
  • Gather the policy, declarations, notices, claim records, estimates, photographs, and payment history.
  • Create a factual timeline of calls, emails, letters, and responses.
  • Request a final written response from the company.
  • Explain the exact resolution requested.

Wisconsin consumers may contact the Office of the Commissioner of Insurance at 1-800-236-8517.

A regulator may review whether the company followed insurance law and policy procedures. It generally does not act as the consumer’s attorney, determine criminal liability, or replace a court.

American Family Fraud Reporting

American Family publishes a Special Investigation Unit for suspected insurance and claim fraud:

The fraud-reporting route is intended for suspected fraudulent activity. It is not the correct department for an ordinary premium dispute, slow callback, coverage disagreement, or dissatisfaction with a settlement offer.

Provide factual information and avoid unsupported accusations about identifiable people.

American Family Privacy Requests

Privacy contacts may assist with eligible data-access, correction, deletion, or opt-out requests under applicable law.

The privacy department does not adjust claims, change policy coverage, issue premium refunds, cancel policies, or provide roadside service.

Submit identity-verification information only through the secure process supplied by American Family.

American Family Careers and Human Resources

American Family does not publish the corporate switchboard as a dedicated general Human Resources number.

Job opportunities may include:

  • Claims
  • Underwriting
  • Actuarial work
  • Technology and data
  • Finance and investments
  • Legal and compliance
  • Marketing and communications
  • Customer service
  • Human Resources
  • Agency ownership

Current employees should use established manager, Human Resources, payroll, benefits, leave, ethics, safety, or employee-relations channels.

Do not publish Social Security numbers, employee IDs, tax records, medical documentation, background checks, compensation records, or confidential workplace correspondence.

American Family Reader Complaints and Review Themes

Visible reader submissions on this page describe alleged difficulty escalating concerns beyond an assigned agent, unsuccessful callback attempts, dissatisfaction with an agent’s response, and a dispute involving coverage the customer said was not requested.

These are two individual, unverified reader accounts. They do not establish that every American Family agent, policy, or complaint has the same outcome.

A useful review should identify:

  • The insurance product involved
  • The legal company shown on the policy
  • Whether the concern involved an agent, Care Center, adjuster, or corporate office
  • The general state and date
  • The steps already taken
  • The requested resolution
  • Whether the issue was ultimately resolved

Reviews should avoid unsupported criminal accusations, all-capital threats, unnecessary employee names, private telephone numbers, premium totals, complete policy numbers, and other sensitive information.

American Family Insurance Competitors

Consumers comparing auto, home, renters, life, umbrella, and related insurance products may also research:

These are separate insurers and cannot access American Family policies, claims, payments, agents, or complaint records.

Readers may also browse the Insurance Company Corporate Offices and Phone Numbers directory.

Official American Family Resources

Frequently Asked Questions

Where is American Family Insurance headquarters?

American Family Insurance is headquartered at 6000 American Parkway, Madison, WI 53783.

What is the American Family corporate-office phone number?

The corporate and administrative telephone number is 1-608-249-2111.

What is the American Family Customer Service number?

Call 1-800-MYAMFAM / 1-800-692-6326 for Customer Care, general policy service, billing assistance, claims, and eligible roadside service.

Is American Family Customer Service open 24 hours?

Claims and automated telephone-payment functions are available 24 hours a day. Live-representative hours for billing, account support, quotes, and policy changes vary by day and inquiry.

What is the American Family claims phone number?

Call 1-800-692-6326 to report or discuss a claim. Claims support is published as available 24 hours a day.

How do I file an American Family claim online?

Use the official claims page, My Account, or the MyAmFam app. A third party may also use the guest-claim process.

What is the American Family roadside-assistance number?

American Family-brand customers with applicable coverage may call 1-800-692-6326 or request service through the MyAmFam app or My Account.

What is the American Family payment phone number?

Call 1-866-424-8002 to use the automated telephone-payment system.

Where do I mail an American Family payment?

Payment addresses vary by state. Use the address printed on the bill or the official payment-address page rather than automatically mailing a payment to headquarters.

What is the American Family general mailing address?

General correspondence may be sent to American Family Insurance, 6000 American Parkway, Madison, WI 53783. Policy-specific documents may require another address.

Who owns American Family Insurance?

American Family operates through a mutual holding-company structure. It is not owned by public shareholders or a publicly traded parent company.

Is American Family Insurance publicly traded?

No. American Family does not have a public stock ticker.

Who is the CEO of American Family Insurance?

Bill Westrate is chair and chief executive officer of American Family Insurance.

Who is the president of American Family Insurance?

Telisa Yancy is the enterprise president of American Family Insurance.

Is Homesite part of American Family?

Yes. Homesite Group and its insurance subsidiaries are part of the American Family enterprise but use separate underwriting, policy, and service systems.

Is CONNECT part of American Family?

American Family Connect insurance companies remain within the enterprise. Policies distributed through Costco and other partnerships may use separate claims, roadside, billing, and Customer Service contacts.

Does American Family still own The General?

No. American Family completed the sale of The General to Sentry Insurance on December 31, 2024.

How do I cancel an American Family policy?

Contact the agent or Care Center, request the effective cancellation date, and obtain written confirmation. Do not rely only on stopping an automatic payment.

How do I complain about an American Family agent?

Contact the Care Center at 1-800-692-6326, document prior contacts, request management review, and use the official contact form. An unresolved insurance complaint may also be filed with the appropriate state insurance department.

How do I complain about an American Family adjuster?

Contact the adjuster, request a written explanation, ask for the claims supervisor, and call the claims-support number. Preserve all claim, appraisal, proof-of-loss, regulator, and legal deadlines.

What is the American Family Human Resources phone number?

No public general Human Resources number was verified. Applicants should use the official careers website, and current employees should use internal HR channels.

Can I visit American Family headquarters to file a complaint?

No official source reviewed identifies the National Headquarters as a walk-in complaint or claim center. Begin with the agent, Customer Care, claims team, or official online contact route.

Why Trust CorporateOfficeHeadquarters.com?

CorporateOfficeHeadquarters.com reviewed American Family’s current National Headquarters address, corporate telephone number, Customer Care number and hours, claims and roadside routes, payment telephone and mailing instructions, life-insurance claims and document contacts, mutual-company structure, underwriting entities, current brands, sale of The General, Main Street America changes, leadership, privacy and fraud contacts, careers information, existing image, relevant internal links, and visible reader submissions.

We distinguish American Family’s Madison headquarters from its exclusive agents, Care Center, claims operations, life-insurance department, payment processors, roadside system, American Family Connect and Costco partnership, Homesite, Main Street America, former ownership of The General, and state insurance regulators.

CorporateOfficeHeadquarters.com is independent and is not affiliated with American Family Insurance Mutual Holding Company, American Family Mutual Insurance Company, S.I., American Family Life Insurance Company, American Family Connect, Homesite, Main Street America, Sentry, The General, an American Family agent, claims representative, repair facility, payment processor, regulator, or government agency.

Page Update Note

This page was substantially revised on July 28, 2026. The update confirmed American Family’s National Headquarters at 6000 American Parkway; verified the 1-608-249-2111 corporate administrative number and 1-800-692-6326 Customer Care and claims number; added current live-service hours; added automated payment, roadside, life-claim, life-document, privacy, and fraud contacts; distinguished headquarters from agents, Customer Care, claims, payment processing, and policy-specific service centers; clarified the mutual holding-company structure and legal underwriting companies; added current American Family Connect, Homesite, Main Street America, and Costco partnership distinctions; removed The General as a current subsidiary; added current leadership and operating information; expanded policy-cancellation, billing, premium-payment, auto, property, business, catastrophe, life-insurance, claim-escalation, regulatory, privacy, careers, and complaint guidance; reviewed and sanitized the two visible reader-submission themes; retained and recaptioned the accurate corporate-phone image; retained relevant competitor links; and added official resources and headquarters-focused FAQs.

Disclaimer

This page is provided for general corporate-office, insurance, claims, billing, contact, and consumer-feedback information. CorporateOfficeHeadquarters.com does not represent American Family Insurance, an affiliated insurance company, agent, claims representative, repair facility, payment processor, employer, regulator, attorney, or government agency.

Addresses, telephone numbers, executives, underwriting companies, brands, policy availability, support hours, payment instructions, claim assignments, coverage terms, renewal decisions, and complaint procedures may change. Verify time-sensitive and policy-specific information through the declarations page, bill, claim correspondence, official account, agent, insurer, or regulator responsible for the matter.

Nothing on this page is legal, financial, tax, insurance, claims, employment, privacy, medical, repair, or regulatory advice. Do not cancel or materially change insurance coverage, sign a release, discard claim evidence, or miss a filing deadline based solely on this page or a public comment.

CorporateOfficeHeadquarters.com cannot access a policy, change coverage, cancel insurance, make a payment, issue a refund, report or adjust a claim, approve repairs, dispatch roadside service, locate a check, change a beneficiary, or contact American Family on a reader’s behalf.

Share Your Experience

Readers may share a firsthand American Family Insurance experience in the comments. Helpful submissions identify whether the concern involved the Madison headquarters, an agent, Customer Care, an auto, home, business, farm, life, or specialty policy, a claim, roadside service, payment, premium change, renewal, cancellation, privacy request, affiliated insurer, or employment inquiry; the general state and department involved; the contact route used; the approximate response time; and whether the matter was resolved.

Do not publish full policy, claim, payment, banking, insurance-card, driver’s-license, vehicle-identification, medical, life-insurance, beneficiary, employee, privacy-request, or account numbers; Social Security numbers; dates of birth; passwords; verification codes; death certificates; medical records; tax forms; home addresses; private telephone numbers or email addresses; unredacted bills; signed releases; children’s information; confidential correspondence; or private agent and employee details.

Do not identify individual agents, adjusters, representatives, repairers, employees, claimants, beneficiaries, or other customers unnecessarily. Do not publish unsupported accusations that an identifiable person or company committed fraud, theft, bad faith, discrimination, retaliation, a crime, or intentional misconduct. Describe firsthand events, available records, and the requested resolution without presenting an unverified legal, insurance, medical, or regulatory conclusion as established fact.

Spam, threats, doxxing, impersonation, discriminatory content, retaliation demands, unsupported criminal accusations, confidential policy and claim records, protected health information, private employee information, and sensitive financial, insurance, employment, or personal information may be edited, withheld, or removed.

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American Family Customer Service Issue

January 24, 2024

FRAUD! THEY WILL NOT LET ME SPEAK WITH ANYONE OTHER THAN THE AGENT WHO WILL NOT HELP NOR RETUN PHONE CALLS THIS IS THE WORST COMPANY EVER

D L E

American Family Insurance

December 13, 2022

I was charged for gap insurance I did not authorize as I purchased this through my dealer. When I told My agent she told me if I wasn’t happy I could go elsewhere. Is this a way to treat a customer of over 40 years paying premiums of over $5000 annually? Called AmFm to complain and was transferred to VM called back put on hold for over 38 minutes and still could not speak to a person in a position to affect change.

D C
Corporate Office Headquarters